Jason Knits

This is the second graded project for the Design Concept class. We are starting to look at typography. The project’s goal is to examine the positive and negative spaces using letterforms by creating sides of a cube following different sets of rules, also treating it as a packaging design, all sides have to relate to each other.

Side 1: Using the chosen letterform once, working the negative space of the letterform to make it visually dominant
Side 2: Using the letterform with a geometric shape, showing both negative and positive space within the letterform
Side 3: Emphasize scale and sizes using multiple instances of the letterform
Side 4: Use the letterform as a texture
Side 5: Create a side that compliments all other sides
Side 6: Reserved for name and color information

Here are some designs that I have created. I like most of them, but will likely keep only a couple and have to come up with new designs. My original idea was to tie the sides together with a prominent letterform “a”. Treating that single element as a logo or merchandise that never changes position, but with other elements of design bringing different treatments. I took them to class, but the instructor was worried that people couldn’t tie them together easily. So, back to the drawing board.

I really like the above design. I used the letterform as texture, I also tried making it look like something else. It worked. The instructor at first thought I was using extra element that wasn’t allowed. Unfortunately it looks too different than the others.

I am leaning toward to making a series of designs in the above direction now.