Design Exercise

2009
03.15

Design Concept exercise for week four, using shapes to represent elements of a layout, titles, copy, images, graphics, etc. Using only black, gray and one more color.

I was quite nervous about this exercise. It was the first one without using an existing ad as example, meaning it was to come completely from our own creativity. I’ve doing graphic design for years, but without going through proper training. I questioned if my designs would be considered acceptable from an educated point of view. Would I be devastated if they were received negatively? Anyway, without going through details, let’s just say that I got through the experience OK.

The process was actually quite freeing, no employers giving orders, not worrying about a specific set of images and copy, just creative use of space. Here are the three designs that I submitted. Believe it or not, my main concerns were where to place various elements of an ad using shapes and colors to represent them. Every shape has it’s purpose, not just to create a pleasing image. I use only rectangles, circles and lines, thinking in terms of blocks of elements.

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3 Responses to “Design Exercise”

  1. marianne says:

    Music. I see/hear music in your images. :^)